A Quick Guide to Common Art Imprints:
  • COLOR SEPERATIONS—With multi-color artwork, there is a separate piece of camera ready art for each printed color, and registration marks on each sheet to ensure that all the colors line up to create the desired result. 
  • SPOT COLOR—each specific color of ink is printed right where it’s needed. What you see is what you get. For example, if you are printing a three color logo of green, blue, and yellow, only green, blue and yellow ink would be used. 
  • PROCESS COLOR- This process mixes the four basic colors of cyan, magenta, yellow, and black (CMYK) to create nearly any color allowing for the appearance of a “full color” imprint, using just four basic colors of ink. 
  • COLOR MATCH CHARGE—the cost to mix inks to match a specific color. The industry standard for color matching is the “Pantone” or “PMS” color matching system. 
  • TRANSFER PRINTING and Sublimation Process: In this process, transfers are created, utilizing special printers and sublimation inks. Heat and pressure transfer the image onto the promotional product. 
  • ETCHING AND ENGRAVING: Setup may involve creating a template or programming the laser (or other equipment) on where to cut. In this process, a hand tool chemical laser or abrasive is used to remove material and etch or cut the logo or message into the product. This process can be used on a variety of materials including metal, glass, stone, and wood. 
  • HOT STAMPING, EMBOSSING AND DEBOSSING: setup begins with the production of a metal die, and costs can vary according to size. The die is used to press the logo or message into the promotional item.
Quick Eco-Dictionary:
When considering green products for your next order, it is imperative that you understand the green terminology. There are so many terms being thrown around that it proves difficult for even the most educated to have an intelligent conversation concerning green products. 
ECO-FRIENDLY: A product or process that has little or no impact on the environment and does not negatively impact the Earth or its resources.
  • Polypropylene is an eco-friendly material in that it’s re-useable, but the misconception is that it's recycled. It does not have to be made from recycled materials it's merely re-used. 
ORGANIC: Anything grown on land that for at least three years has been free of fossil fuel-based fertilizer, synthetic pesticides or any other potential toxin. Organic products should be certified.
RECYCLABLE: A product that has been made with materials that can be reclaimed and reinvented into usable products. Recyclable materials include paper, glass, aluminum, tin, and plastics. Some recyclable products are food and beverage containers, newspapers, appliances, and eyeglasses just to provide a few examples. 
RECYCLED: Anything that has been made from recycled materials that come from previously used consumer products, from scraps created during the manufacturing process otherwise sent to landfills or from other waste.
SUSTAINABLE/RENEWABLE: made from sustainable or renewable products that can be replenished easily such as using bamboo fibers, hemp, or cotton rather than wood or materials made from petroleum.
COMPOSTABLE/BIODEGRADABLE: Anything manufactured from materials able to decompose safely and relatively quickly by biological means into the raw materials of nature and disappear back into the environment.
If green product is important to you personally or is a major component of your business, educate your client. Spend your marketing dollars wisely making purchases that reflect the mission and objectives of your company and as part of your distribution plan educate your client about the green component of the product you branded.