Case Study:

The Poe Center

Objective

Introduced as creative and strategic partner, our company was tasked with creating a product to serve as a visual reminder to the education topics covered in Poe’s teaching theater. Maximizing the budget allocated for thousands of students requires a low-cost, high impact product. It was essential that the product function as visual reminder of the messaging and partnership between Poe and AmeriHealth and stay within reach of students for engagement.

Because an amoeba can alter its shape, we suggested this free form shape as the center piece behind our marketing & graphic design work to represent the state of flux associated with puberty. Through education provided by Poe, student visitors learn the tools to navigate puberty and deepen their understanding of upcoming changes in their own body and mind as they mature.

Target

The size of a promotional product is not the key to success- it's the impact. According to Robin Pittman, MS, MCHES Family Life Senior Director at Poe, over 8,600 children and adults participate in family life programs each year in the Poe Center. Students received the tags after their educational program and were encouraged to add these to their backpack for a sensory touch point to remind students how individual choices impact their future health.

Solution

Through repetitive engagement, reach & recall the message resonated with the recipients, creating change. Robin states, “we needed a promotional item that was popular with pre-teens and teens but could also promote the health messages of our programs. The zippy clip key chains were a great option. Focus group feedback from youth told us that key chains were a hit item. The fun shape with imagery of healthy nutrition, physical activity, and mental wellness behaviors helped reinforce key lessons.

Every child who participates in a Poe Center program receives one. Health educators also distribute them at health fairs and events. And they are a popular item to be picked up from our information kiosk. Kids love hanging them off their backpacks.

We are well satisfied with the youth’s reaction to the key chains. They are a small subtle way to send a BIG message."

This partner collaboration yielded a 2026 PPAI Silver Pyramid award.

Click here to read the entire story behind this collaboration. Unique ideas, clever use of materials, marketing and design savvy continue to be reasons our partners refer us and remain loyal. Our team distributes the weight in crafting campaigns, yielding results.

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Case Study:

The Poe Center

Objective

Target

Solution

Office Location

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