April 24 2017- Apex, NC – Halle Cultural Arts Center

Promotional Products Work! Week - 10 Year Celebration- Community Event April 24, 2017

An Award winning company and 10-year veteran of advertising specialty industry, Promotional Partners to host an upcoming event for current clients and extending an invitation to the local business community. Their company joins thousands of promotional products businesses around the country hosting special events, partnering with local businesses, and volunteering at and donating to neighborhood nonprofits and schools to celebrate Promotional Products Work! Week, sponsored by Promotional Products Association International.

The focus of the week is to put a spotlight on the effectiveness of the advertising specialty industry and its place voice in small business. Internationally, the promotional products industry is a $21 billion with its more than 33,600 businesses—96 percent of which are small businesses— and more than 500,000 professionals will work to create awareness for the value promotional products deliver to advertisers and marketers; as well as the positive impact, promotional products businesses have on the U.S. economy, job creation and community enrichment.

In North Carolina, Promotional Products Industry State Statistics, Distributor-resellers sales revenue represents $ 282.1 million while supplier-manufactures sales revenue: $ 147.7 million. There is a total of 922 promotional companies creating 6,142 industry jobs and 97% of these businesses are considered a small business.

Locally, Promotional Partners is an awarding winning woman owned, brand-advertising company located in historic downtown Apex, led by as certified advertising specialist Olivia Scott.  

Scott, owner of Promotional Partners, has focused on the growth and health of her community in addition to growing her own company. She has been an active mentor and leader in the community, lending her voice, time and resources to numerous organizations over the past 10 years. When asked why she chose to serve, Scott states, “service is part of our brand. Understanding how the business community fits into the fabric of what’s important to us as residents of the triangle makes us a more effective resource for our clients. Branding is about storytelling and to tell a story one must connect to their audience. Understanding what is valued in the community is an important part of branding one’s company.”

Showcasing an industry that is shaping consumer behavior by offering tangible interaction to brands is what Promotional Partners Greatest Hits showcase is Promotional Partners is celebrating during their 10-year anniversary event. A result of collaboration Promotional Partners is an informed and engaged partner! Promotional Partners is engaged in the community and invested in our client’s success; so besides celebrating business they will be highlighting partners! For every attendee at the event, they will be donating $1.00 to Wake County Safe Kids! Simply attending helps an organization that is dedicated to saving life! Additionally, students from Apex High School’s award winning Academy of Information Technology program; AOIT will build up soft skills and networking for job shadowing and internship opportunities. For more information about this event and the effectiveness of promotional branding visit Promotional Partners blog.

 

 

Promotional Partners Part of Innovative New Apex Program

Apex, NC- Feburary 2017

As an innovative business, Promotional Partners seeks to stay involved with new initiatives to promote and develop a thriving business community. The Certified Apex Small Enterprise (CASE) program connects consumers to resources. This town of Apex program was started to encourage the growth and development of small businesses in Apex. The program uses a professional designation to collectively market certified small business that provide goods and/or services in the town of Apex. CASE dovetails on the efforts of Think Apex, started by Mayor Pro-Tem Nicole Dozier in 2015 and championed by the Apex town Council, to recognize the wealth of choice for local residents and businesses for their goods and services in the town of Apex.

Businesses qualify for the CASE program by meeting the following criteria:

  • Maintain its principle place of business within the town limits of Apex or within the town ETJ.
  • Be in compliance with all applicable licensing and/or registration requirements.
  • Be operational for profit.
  • Have 25 or less employees (full and/or part time).
  • Be independently owned and operated. (A franchise may qualify if the franchise is operating as an independent entrepreneur utilizing a franchise name only.)

Promotional Partners immediately wanted to be part of this new initiative to support and shed a spotlight on the talent and choice available in the Apex community.

Locate our company and other businesses with this map  http://thinkapex.biz/case/

 

Growth Local Apex Woman Owned Company

Apex NC- January 2017

Product education and interaction has been an integral part of Promotional Partners 10-year success. In a digital world where images and stories are shared instantly with electronic communication, woman owned Promotional Partners finds their niche by providing the opportunity for their clients to “plug into” the power of face to face dialogue among an ocean of product samples.

Owner, Olivia Scott states, “As soon as a new client walks into our showrooms, they say, “Wow, it’s like a candy store” all those things I see on line I now can actually touch and compare here in your office suites”. “After the meeting, that say, even better that while we were looking at products your team was showing me the differences, listening to our branding needs and suggested targeted marketing strategies for how to implement promotional products for results.I came to see promotional products and left with marketing strategies; a partner to our business. “

Pursuit of industry certification, CAS http://www.promotionalpartnersinc.com//CAS  is just one of the many reasons Promotional Partners has become a trusted brand partner. Ongoing collaboration with clients and the creativity our team brings to our clients are among the top differentiators that make Promotional Partners a trust as a partner to start ups, education, nonprofits and global brands. Our creativity, innovation and vision for product message & application allow our clients brand story to take center stage.

As part of their fresh approach Promotional Partners will host an open house in their showrooms, located in Historic Downtown Apex on February 10th..   Clients learn how to apply new products and trends to their marketing challenges. On-hand will be the entire Promotional Partners team, which includes the newest team member, brand consultant Marnie Cohen.  http://www.promotionalpartnersinc.com/team Scott states, "Marnie brings a wealth of marketing experience gained from marketing roles in a national franchise, local retail, nonprofit fundraising & awareness, as well as an entrepreneur. Her experience immediately connects her to client needs and makes her a tremendous asset to our team approach. “

 

"Shop the Springs" - taps marketing assistance from Promotional Partners

Holly Springs 2016

In support of abundant business options for consumers in Holly Springs and associated with the Holly Springs Chamber of Commerce, the chamber of commerce team focuses efforts with businesses to shine a spotlight on consumer choice. Utilizing input from several "town hall" type sessions with chamber members, the chamber of commerce staff developed in partnership with local businesses, media outlets and certified advertising specialist Olivia Scott, a merchandise bag to kick off their "Shop the Springs" campaign at the town's annual HollyFest.

Scott provided input on the type of bag and imprint that would meet their marketing budget and goals, as well as providing strategic input to the overall marketing and distribution of this campaign to citizens of Holly Springs. The campaign was designed to gather develop awareness among local residents for places to purchase goods or receive services in the local area. The campaign ran from HollyFest in October till early December.

 

 

 

Marketing Twist For 2017 Peakfest

Apex- October 2016

Apex Festival Commission puts new twist on 37th annual festival increasing the footprint of the festival to extend to Hunter Street and adding sponsorship pavilions.

Business sponsors will still be woven into the festival layout among the arts and craft merchants, but more strategically grouped around entertainment hubs designated by 4 pavilion headings.

Festival Commission Chair, Jeff Hastings of Burkes Brothers Hardware states, “while we are the original and oldest running festival, with so many other festivals in the downtown it’s important that we continue to look for ways to improve on the festival for attendees, artisans and business sponsors. A hidden gem missed by many attendees of this annual event is the back story to community grants. In June 2016, the Apex Festival Commission was honored to be the recipient of a Top Thinker Award; presented by the Town of Apex in its inaugural year”. http://thinkapex.biz/awards/2015-thinkapexawards/

Hastings went on to say, “In planning for this year, Olivia Scott of Promotional Partners, our marketing chair, suggested that we group our top sponsors and non-profits around 4 key areas: Health Services, Safety, Family Services and Home & Family Services.

In addition to grouping pavilion champions and patrons, these key benefactors will be highlighted in our attendee map; which features the times for scheduled for all the free activities during the festival. The goal in grouping our sponsors is to connect for attendees the story that business supports the community and the community supports business, we all thrive together! Look for the THINK APEX booth to add some fun to your day! Scott said, “our business sponsors demonstrate a commitment to core values of family and community; seeking to provide goods and services that help the triangle a wonderful place to raise a family.  It’s exciting to partner with our sponsors to showcase our brand message of a fun, friendly, family festival. On May 6th, the artists, sponsors, attendees and commission will come together to celebrate a fabulous day of entertainment and interaction. That partnership will provide a lasting signature on the community throughout the year via the grants; which is pretty special.

Sponsorship and Volunteer Chair Nancy Haywood with Moore Agency Team of Allstate confirms with this format, "Sales for patron and champion level are selling quickly so business sponsors are encouraged to get their application in at their preferred sponsor level".www.apexpeakfest.com.  

The festival commission has other surprises for attendees. Long after the streets are clean, many attendees recall the fun of the day but do not realize that sponsorship in the festival allows the commission to give back by awarding grant money. Over the past 12 years, the Apex Festival Commission has awarded more than $300,000 to community organizations through its grant program. This past year the commission awarded 11 organizations $1,000 to pursue their mission. Follow those grant stories on our Facebook page.

This year, 2107 we are shaking up the grants process awarding grants at the festival.

The Apex Festival Commission is pleased to announce that this year Peak Fest Community Grants will be presented during Peak Fest on Saturday, May 6, 2017. Grants Chair, Sharon Galluzzo Home Video Studio states, “The grant presentations will be made from one of the main stages during the festival. Adding this exciting component to the actual day of the event highlights the fantastic work that is being done by community organizations and proves that Apex Peak Fest isn’t just a good time, it’s doing good as well. “

Local nonprofit and civic groups are encouraged to apply for grants during the open application period ending March 31, 2017. Specifics on grant requirement and other information can be found at ApexPeakfest.com in the Community Grants section of the website. 

 

 

 

 

 

Promotional Partners Expands Team

Apex- September 2016

"Consistent double digit growth for our company over the past nine years created a need for more internal support to our operations to keep our systems and practices for client communication at the level of excellence we committed to provided. Our clients share with us routinely that our quick, detailed communication throughout the research and development of their marketing campaign, as well as the order processing and delivery is one of the many reasons we are a trusted partner they can recommend." states, owner Olivia Scott. Sara Adam joins the team, http://www.promotionalpartnersinc.com/team bringing 6 years of experience in customer service and retail support. Her management skills will assist the team in the fast pace of the ad specialty environment as administrative support.

 

 

 

Apex – June 2016

Promotional Partners Expertise and Engagement In Spotlight

The Town of Apex honored nominees and recipients June 7, 2016 at the inaugural Think Apex Awards. http://thinkapex.biz/awards/ Top Thinkers in the categories of individual, non profit and business were nominated. The concept for Think Apex was inspired by Councilwoman Nicole Dozier and supported by the entire council. Residents and businesses are encouraged to Think Apex first for goods and services,http://thinkapex.biz/  thereby generating revenue and relationships in the town of Apex.

For this inaugural event, there were over 60 submissions across the three categories; non profit, individual and business. Promotional Partners was honored to be among the nominees in the business category and receive an award in that category as the 2nd Top Thinker. Owner, Olivia Scott said “To be among the inaugural nominees and then selected as a Top Thinker is special. This program highlighted individuals, non profits and businesses that focus their collective efforts to make Apex a great place to live, work and play. For our company to be named the recipient of the 2nd Top Thinker Award is an honor." At the presentation Dozier had this to say about why Promotional Partners was nominated and selected, "Promotional Partners provides excellent service that reaches far past any client’s expectations. Often providing free marketing consulting, Promotional Partners strives to give its customers the best experience each time they call or stop by. However, they also does so much more. Promotional Partners is a pillar of the community because of their involvement in mentoring our youth, along with their enthusiasm to serve on many boards and committees in many organizations. Promotional Partners takes its mission to provide excellent service to a new level while always offering their time and resources to local high schools and civic organizations."

Councilwoman Dozier presented with awards along with the mayor and other council members at the Tuesday June 7th town council meeting. She commended nominees throughout the presentation for thier efforts, conveying a sense of pride from the entire council to each of these local partners. These Top Thinkers in the community do work that lifts up the town and making an impact that leaves the town stronger due to their contributions.

 

 

 

Celebrating, Hosting and Promoting Industry Awareness- Marking 9 Years of Service

May 2016 Promotional Partners marks their 9th year of service as an award winning partner to their local, national and international client base. As part their company’s anniversary events, Promotional Partners joins thousands of Ad Specialty partners to focus discussion on how and why promotional branding gets results by hosting an event for clients and chamber members from the Apex, Cary, Holly Springs and Fuquay-Varina Chamber's of Commerce.  

Promotional Products Work! Week is sponsored by Promotional Products Association International, (PPAI) and encompasses the $20+ billion promotional products industry. This industry is comprised of more than 33,700 businesses—96 percent of which are small businesses—and almost 500,000 professionals. This focus of the week is to create awareness for the value promotional products deliver to advertisers and marketers; as well as the positive impact promotional products businesses have on the U.S. economy, job creation and community enrichment.

PPAI research clearly demonstrates the power of the advertising medium as the most cost effective way to reach a targeted audience in a tangible, long-lasting and memorable manner. In fact, 88 percent of people can recall the company and brand on their promotional product and 50 percent have a favorable impression of the advertiser, while 83 percent of people like promotional products and 47 percent keep them for more than a year. Consumers also LOVE to receive promotional products!

Promotional Partners offers brand education and engagement throughout the month- see how you can stay connected:

 

Promotional Partners to Serve on Advisory Board

Apex- April 2016

Promotional Partners will be one of the founding Business Alliance board members for Apex Friendship High School. The advisory board is comprised of local business leaders to assist with providing mentoring, resources and expertise to local students at this high school. What is the CTE program?

Today's economy demands a better educated workforce more than ever before.  Career and Technical Education (CTE) is an elective program and an integral part of Apex Friendship High School.  CTE provides students with the academic rigor, technical knowledge, employability skills, and real-world experiences needed to pursue postsecondary training and higher education for high-skill, high-demand, and highly successful careers.

CTE brings education and business together so that students gain real world understanding of their skills and are equipped for career success. Nearly all CTE educators report working with business and industry leaders in their programs in a range of capacities, from advisory panels to classroom visits to offering internships and job shadowing opportunities to students. The business community helps validate the CTE curriculum and donates supplies and equipment. This relationship helps educators ground their curriculums in the real needs of real businesses, leading students to obtain skills that will be highly valuable in the job market.

Promotional Partners will be a assisting this initiative at the high school for 2016-2017 school year.

 

Promotional Partners Joins Fuquay-Varina Chamber of Commerce

 

Fuquay-Varina, March 2016

 

Promotional Partners is part now part of the fast-growing Fuquay-Varina Chamber of Commerce. Advertising consulting company Promotional Partners supports the chamber’s mission to provide leadership, promote quality economic growth and to serve the community in an effort to nurture the prosperity of existing business; which enhances the quality of life in Southwest Wake County. Joining the chamber, Promotional Partners becomes part of the growing membership over 475 members contributing to a vibrant business community in our area of the county.

 

 

 

Local Business Leaders Networking With Local Teens

Apex- Feburary 2016

In the spirit of learning by example, local business leaders gathered at Apex High School to network with juniors seeking internships in local businesses. Initially teens were nervous about what to say to the adults visiting, till business professionals started describing how they initially looked for jobs, or challenges they personally face in how to introduce themselves to another new face in the business community. It's inspiring and mentoring youth that keeps Promotional Partners serving on the board of the nationally recognized and award winning AOIT, Academy of Information Technology, at Apex High School.

Promotional Partners owner Olivia Scott said of the event, "The AOIT breakfast with the Apex Chamber of Commerce was such a great blend of community business stakeholders. Business professionals were able to share goals for workplace needs directly with students seeking internships; allowing one-on-one networking to cultivate a match. In addition to the business community, we had leaders from the town council, economic development and police departments allowing students to see how the town and business work in tandem to achieve professional goals."

The students learned a great deal from the experience and posted about those experiences sharing a video on the blog http://www.apexaoit.com/2016/02/26/aoit-networking-event/
on their website. Promotional Partners will be hosting two interns from this program for the spring and summer 2016, adding to the list of over 16 interns hosted by this company since starting an internship program in 2008. High School interns learn what it's like to be in a fast paced real world work environment and seasoned business owners get some fresh ideas and new perspectives from students just starting in business.

 

Promotional Partners Named Small Business of Year

Cary - Apex NC- October 10, 2015

The Apex Chamber of Commerce held their annual awards banquet at the Macgregor Downs Country Club on Thursday October 8th. Local businesses and individuals were honored for their contribution to the business community in Apex. Among the recipients was woman owned business Promotional Partners, located in historic downtown Apex. .Since their incorporation in May 2007, the company has been immersed in the local community. They support the business community with collateral referrals, by mentoring local student interns via their intern program and by serving providing a their leadership as a voice on numerous non profit committees boards.

While the business is woman owned, there is a partnership of a husband and wife team at the helm. Co- owner Keith Scott says of his wife Olivia, “She is everywhere building relationships and offering to assist in the community as a volunteer. It seems like daily someone calls or stops by wanting to know, “who do you suggest I call for XYZ”- and she always seems to know the answer”. Promotional Partners is committed to investing in the commmunity. This summer Promotional Partners hosted their 15th high school intern since 2008. Olivia currently serves on the Apex Rotary board, the Apex Festival Commission and the Apex High School Academy of Information Technology board as well as being an active member of the Cary and Holly Springs Chamber of Commerce.

Olivia said about this award. “Keith and I are honored to be recognized as the Small Business of the Year for the Apex Chamber. This community has embraced our company; mentored and supported our business which contributes to our grow. We’ve learned from other businesses the importance of building a vibrant business community. The more we know about our local partners in business the better source of information we can be in implementing marketing strategies and suggesting campaigns with promotional products that yield results. “

Promotional Partners had a desire from “day one” to be more than a place for the transaction of goods.  Internally the team selected the core words of creativity, certification and collaboration because acquiring mastery is not only about longevity and experience, and it’s about maintaining on-going education. Creativity comes from the collaboration that occurs when there is an open exchange of ideas and willingness to learn. Olivia said, “In the daily world of imprinting products, the goal is to make sure product selection is on point to message and the imprint of the logo is true to brand standards. However, building a brand for your company is about working long term to create an emotional response to the name. We enjoy being on a journey that partners with our neighbors and colleagues to create a strong local business community.

 

 

 

Life Experience Golf Tournament

 

Cary- September 2015

As part of Promotional Partners on going commitment to community engagement, their company assisted with the 27th annual Life Experiences Golf Tournament providing auction items. Life Experiences hosts a golf tournament each year, http://lifeexperiences.org/events/life-experiences-annual-auction-golf-tournament/ to raise operational funds for their organization. Life Experiences provides jobs for adults with disabilities, operating 5 different businesses. Promotional Partners has been sponsoring this organization since 2009. To learn more about this organization visit http://lifeexperiences.org/

 

Promotional Partners Joins Holly Springs Chamber of Commerce

Holly Springs, July 2015

Promotional Partners is actively engaged in the local business community.  In July of 2015, Promotional Partners joined the Holly Spring's leading business membership organization, the Holly Springs Chamber of Commerce to meet other businesses in the area committed to success.  This chamber is made up of over 300 area business owners and managers, offering members networking and marketing opportunities and economic and educational programs. Promotional Partners upholds the mission of the chamber, which is to support and represent member business and sponsor activities which promote prosperity for the business community of Holly Springs and maintains is part of the governmental affairs committee.

 

 

Apex Chamber of Commerce Book Bag Bonanza

 

Apex - June 2015

Promotional Partners has been involved in supporting the annual Apex Chamber of Commerce Book Bag Bonanza since joining the chamber in late 2008.  Our company owner has chaired the committee twice and served as part of that fundraising committee eight years. This program to helps bridge the gap between students starting school with necessary supplies and those that start needing the basics supplies to succeed. Learn more about how to assist in the coming year with the link  http://business.apexchamber.com/events/details/book-bag-bonanza-1023

 

 

Local Business Celebrates with Fashion Show 

May- Apex NC- Halle Cultural Arts Center

Promotional Partners celebrates 8 years in business the week of May 18-22nd.

Starting the business in May of 2007, owners Keith and Olivia Scott have seen many changes over the past 8 years.  Moving the business to historic downtown Apex in Dec of 2008, the business has grown in its current location many times currently occupying office suites for the sales and operations team as well as two showrooms for client meetings. They’ve added employees and brand consultants, earned certifications and received awards. Most important to the owners, they’ve developed relationships! Owner Olivia Scott says it’s “so rewarding when a client refers us and then that referral let’s us know it’s because of the trust and knowledge that has been earned in working their referral partners brand.”

Imprinting products in the advertising specialty industry is about making sure product selection is on point to message and the imprint of the logo is true to brand standards; however, building a brand for your company is about creating an emotional response to the name. Starting a business with a desire to be recognized for more than a place for the transaction of goods, but rather a place where the ideas, collaboration and engagement build a strong business community- pretty lofty goals. Promotional Partners is committed to relationships, sharing resources and referrals with their business connections. 

The company stays connected to the community serving on boards, taking on leadership roles, raising funds for charities, chairing committees, mentoring local HS students (15 as of summer 2015) and creating unique educational events for their client base. On May 22, Promotional Partners will bring together their clients and the business community for a fun, educational and interactive “fashion show” held during the 4th annual Promotional Products Work Week- promoted by PPAI, Promotional Products International Association.

The purpose of the show is to:

Create a client appreciation event

Network with business partners

Provided educational information- apparel grows business

Students from Apex High School’s AOIT program will help to facilitate the event along with the Promotional Partners Staff. Attendees will receive consumer behavior tips, insights into the 2015 spring/summer apparel trends; learn how to apply decoration for maximum use and brand exposure as well as strategic tips for how to implement apparel into their marketing plan.

 

 

 

Apex Council Member Partners Locally to Promote New Business Initiative

May, 2015- Apex NC-

 The Apex Town Council supports Apex business and its surrounding business partners. Council Woman Nicole Doizer led an initiative to connect residents and businesses to one another for services. Her initiative was inspired by a desire to promote the best of “The Peak of Good Living” by highlighting the many ways local residents can eat, celebrate, volunteer, play and shop locally.

“Think Apex” was created as a campaign to promote how all the parts of the Apex community come together to create a stronger more vibrant community.

What does Apex mean to you?

Dozier spent the day at the 35th annual Peakfest, May 2, 2105, to personally ask residents and business owners to respond to that question. The feedback was tremendous as well as positive from individuals who stopped to respond to the query. A Peakfest Dozier wore tee shirts, an handed out magnets and decals for store windows and vehicles to create a call to action for residents and businesses to connect with their local resources first; Think Apex! The promotional materials direct visitors of the initiative to a new website, www.thinkapex.biz , which provides a place for residents and business owners to continue the dialogue ….What does Apex mean to you?  

Dozier has been working with professionals within the Apex Chamber and the Town of Apex to make her vision a reality. The support of Town of Apex’s Communications Manager Stacie B. Galloway, Chairman of the Apex Chamber Paul Levering, Apex Downtown Business Association President JC Knowles, and Promotional Partners Inc, owner Olivia Scott, whose company provided marketing and ad specialty expertise to the development of the “Think Apex” initiative.   

Dozier said about Think Apex, “Apex has been a great place to live for quite some time. As the town has grown, Apex has proven to be a great place to attend school, own a business, learn a new skill, work, seek medical care, to enjoy recreation and events like Peakfest. Think APEX means all of these things and more to me.  I'm eager to hear what the town means to you as we roll out this campaign. Shout out to Apex based Promotional Partners, Apex Chamber and Downtown Business Association and Town staff and Apex HS AOIT intern, for working closely with me to transform my think Apex bubble concept into an exciting Think APEX campaign which allowed me to connect with so many Apexers today." - Nicole Dozier

Keep the dialogue going by sharing your thoughts at www.thinkapex.biz. Interested in how this campaign developed?

Interested in how this campaign developed? Go to our blog at- http://www.promotionalpartners.blogspot.com/

 

 

 

Local Business Helps Fundraise for Wake County Habitat for Humanity

Apex April 2015

Local Council Woman Denise Wilkie teams up with President and Owner of Promotional Partners Inc Olivia Scott to assist Wake County Habitat for Humanity as Co Chairs for the annual Passport Event coordinating fundraising efforts for Habitat for Humanity.

In addition to many long time sponsors for the local Passport events, many new first time donors from the Apex Chamber of Commerce became donors much as LG Jordan Oil, Yadkin Bank and numerous members of the Apex Rotary Club.

Not familiar with Habitat? Habitat Wake is an independent affiliate of Habitat for Humanity International, a nonprofit, ecumenical housing ministry

Habitat for Humanity of Wake County builds safe, affordable houses for qualified homebuyers regardless of race, religion or background. Each Habitat home is built in partnership with homeowner families, sponsors, and volunteers. Houses are safe, decent, affordable homes which are sold for no profit to the partner family who repays an affordable mortgage over 20 years. Homeowners attend a series of workshops on financial literacy and home maintenance so they are well prepared to be homeowners.

Changing a plot of dirt into a house is dramatic, but the real change is what happens when a family transitions out of poverty housing. At Habitat for Humanity, their vision is a world where everyone has a decent place to live. Affordable homeownership makes new opportunities available to these families and their children, including savings, a sense of security, space to grow and good neighbors.

Changes became tangible to Passport event attendees, when they toured and homes of two local families. Melanie Rankin, Director of Development for Habitat shared on her tour that the town of Apex had been very supportive to their efforts, bringing Habitat homes back to the community for the first time in fifteen years. .

Wilkie and Scott teamed up to co chair the annual Passport fundraiser, held for its first time in Apex at the Apex ReStore April 23rd. The event brought together businesses and individuals in the community seeking to change lives with their charitable donations to Habitat. As co chairs, Scott and Wilkie pulled together dedicated committee- JoAnna Helms- Apex Economic Development Director, Executive Director Sandy Gegax and Marketing Director Judy Cairns of Spring Arbor, Shirelle LaTortue of Whitehall Branding and community volunteers Linda Calhoun, Kelli Coley, Rhonda Riley and the outstanding team from Habitat!

Nancy Bromhal- Director, Annual Fund and Communications, praised the chairs Scott and Wilkie saying, “Thank you a millions times over for leading an incredible Passport to Habitat fundraiser in Apex. You were phenomenal at recruiting a fantastic committee, selling sponsorships and tickets, seeking food donations, securing additional volunteer support (and donating great branded aprons from Promotional Partners for them to wear!) and most of all showing a great commitment to Habitat Wake. Thank you, thank you! The event exceeded goal - raising more than $26,000 to support affordable housing in Wake County. “

Learn more about supporting this organization at http://www.habitatwake.org/about-us/our-mission/

 

 

 

 

Raleigh NC- Mentoring Future Business Leaders

February 3, 2015

The News and Observer Shop Talk reporter Virginia Bridges asked local business owners to weigh in on their favorite annual networking event. Promotional Partners has been supporting local interns since 2008, hosting many from Apex High’s award winning Academy of Information Technology (AOIT), program. https://webarchive.wcpss.net/blog/2013/07/apex-high-academy-named-best-in-the-nation/

Promotional Partners owner, Owner Olivia Scott, has been serving on the board of directors for AOIT since 2012. When asked about what she enjoys about the program she sites “a bridge between the business world and academics. Business professionals come together to mentor students, provide relevant feedback to teachers, creating a “living” application of what’s being taught in the classroom.” To read the entire response, visit: http://www.newsobserver.com/welcome_page/?shf=/2015/02/02/4525606_small-business-owners-favorite.html

 

 

Business Leaders Support Apex High Academy

March 10, 2015- Apex NC

Promotional Partners shares their resource of time and expertise, by serving on the board for Apex High School’s award winning NAF program, Information Technology of Information, better known locally as AOIT. https://webarchive.wcpss.net/blog/2013/07/apex-high-academy-named-best-in-the-nation/ . Scott, a former board member of the Apex Chamber of Commerce and long time education committee chair, has been serving on the AOIT board since 2012.

Academy director John Evans says, Olivia and Promotional Partners have been a tremendous resource to Wake County public schools and Apex high school. Olivia is a consummate professional who never says no to a school that needs her help or expertise”. Promotional Partners has a passion for education, evident in our vibrant internship program started in late 2008. We’ve hosted 16 interns, from both Apex High School and Green Hope High School providing mentoring experiences totaling over 2800 hours.

Our owner Olivia along with employee Miranda Schulstad and former intern Devin Dale comment on how this program has benefited each of them differently http://www.youtube.com/watch?feature=player_embedded&v=jn6EZJpX7HM&list=UUEXyH78eAd9JcCWmmI8GLzg

On March 10, 2015, the AOIT board hosted a joint networking with the Apex Chamber of Commerce, board members such as Scott helped facilitate conversation between local business owners considering internships and long time internship providers to gain awareness for the program and increase the base of participating businesses. The academy size growing yearly, this year 88 juniors will be seeking internships. To learn more about the program visit http://www.apexhigh.com/aoit/index.html

 

 

35 Year Festival Taps Local Marketing Expertise

November 2014- Apex NC

As the past thirty four years the historic downtown Apex will burst with activity on the first Saturday in May with the hosting of the 35th annual Peakfest festival. This event is organized by a non profit commission of dedicated volunteers. Each year the event brings over 25,000 attendees from families all over the triangle together for a day of fun, food and entertainment. The festival’s title sponsors are the Town of Apex and Wake Med, the even will host headlining band The Fantastic Shakers on the CW22 stage, as well as professional travel shows, mascots, regional artesian, business sponsors and of course great food.

However most attendees do not realize that the true jewel to this festival is the impact it provides after the streets are cleaned. Since starting the grants process over ten years ago, this organization www.peakfest.com has given back over $300,000 back into the local communities creating an impact that last long after the day’s event. Promotional Partners owner, Olivia Scott was asked to come back to the festival commission this year, after a 2 year gap, to provide marketing and advertising assistance for this year’s festival. Festival commission president Jeff Hastings ask Scott to return after having served in the past because the commission wanted to highlight their grants process for more business sponsorship during the festival, which generates grant money and more public awareness about the process.   

 

 

Investing In Local Community

December 2104- Apex NC

Over the past year, Promotional Partners has sponsored and donated to a variety of local programs in the area. The focus of our charitable contributions center around youth programs or education related topics. Our community believes that it’s the responsibility of business to support the local programs that better the quality of life in their community. Owner Olivia Scott, stated, “Without the support and continued relationships of our clients, this is no Promotional Partners! We gladly support our local community as they have supported us.” Each year our company gives back to these local community programs, in 2014 our charitable donations topped $3,800.00. For a complete list of our donation history, please visit http://www.promotionalpartnersinc.com/communityinvolvement

 

 

Connecting With Millennial Consumers

Raleigh, NC- October 28, 2014

Promotional Partners Inc, a local advertising specialty company in Apex NC addresses how their company is adapting their business model and communication style to attract millennial consumers in The News and Observer's Shop Talk series. As a panelist, owner Olivia Scott contributes "Because our business relies on interaction and collaboration with individuals from every generation, we have not modified our operations to tailor just to a millennial niche. However, building relationships of trust and value for all of our clients requires we maintain on going education. In response to data about millennial behavior, we formatted our website for use with moblie devices." To access the entire article:

http://www.newsobserver.com/2014/10/27/4269373/to-cater-to-millenials-small-business.html?sp=%2F99%2F104%2F966%2F

Promotional Partners maintains social media presence on facebook, linkedin as well as blog on the website. Additionally, the company is committed to the Promotional Product International Association Code of Conduct. The code is provided for suppliers and distributors such as Promotional Partners a way to maintain ethical and repsonsible conduct for our consumer expectations. As a result we have adopted standards for the safety, quality and integrity of our products and processes. Participating businesses are committed to respecting the rights of individuals and protecting the environment. To read more: http://www.promotionalpartnersinc.com//codeconduct

 

Promotional Partners Change Web Address

APEX NC, August 2014 - Promotional Partners of Cary officially changes their domain to Promotional Partners Inc, www.promotionalpartnersinc.com as well as changing leadership team contacts to:

Olivia Scott- Owner, President and Brand Consultant Team Leader- Olivia.Scott@promotionalpartnersinc.com

Keith Scott- VP of Operations, Finance and Safety Compliance- Keith.Scott@promotionalpartnersinc.com

Miranda Schulstad- Order Processing Coordinator and Graphic Design- Miranda.Schulstad@promotionalpartnersinc.com

Owner Olivia Scott, says that these changes will allow clients locally, regionally and nationally to find them easier by removing the “of Cary” from their domain name. The Promotional Partners Inc name is more reflective of the broad scope of the company’s resources, their national client base and the diverse benefits they offer to their client base. Changing the contact addresses for the core team will allow better communication with their client base and addresses that mirror their company brand.

Promotional Partners would like to acknowledge the assistance of Technology Changes implemented by the expert team at Down Level Seven - www.downlevelseven.com

“The team at Down Level Seven listened to our pain points, and then developed strategies to correct our issues. Their expertise and training made the experience quick, simple, painless and for a “non IT person like me” changes were easy to understand. “– Olivia Scott, owner of Promotional Partners Inc

Web content advice and social media strategies provided by former N&O writer, Aliana Ramos.

“The ability to communicate our company’s distinguishers to clients in a concise contemporary format, partnered with training and turn key strategies for our social media presence by Aliana were valuable tools in our brand message”. – Olivia Scott, owner of Promotional Partner, Inc

“Updating the website content was a tedious task, however well prepared Apex HS Academy of Information Technology Intern-Katie Beekman was able to make the additions and edits to our site, allowing our company to focus on our clients without missing a beat during the work week. Additionally Katie added areas such as the photo gallery, which tapped into her own talents and interests”- Olivia Scott, Promotional Partners Inc.

 

 

Promoting Collaboration Between Competitors Strengthens Industry

APEX NC, August 2014 - Advertising Specialty international publication, Counselor Magazine- “the voice of the industry” provides ASI- Advertising Specialty International members with valuable knowledge related to promotional trends, global research and brand strategies. In the August issue of Counselor the focus of the publication is on benchmarks within the industry. Specifically address the state of the industry in 2014 on topics such as understanding consumer concerns, adapting to changes in technology and exploring markets for growth.

As a CAS, certified advertising specialists, owner of Promotional Partners, Inc Olivia Scott frequently provides her voice and insights for other distributors as a contributor to her industry. When asked why she shares her “secrets” with other distributors she responds, “I am not sharing secrets with my competitors that will harm my business; I am helping to build a strong thriving ad specialty industry. The more we help each other with similar challenges the better service we will provide all consumers of promotional products.”

In the August edition Scott was asked about the healthcare market, who she partners with and why? Scott’s company focuses on private practices -orthodontists, dentists, pediatricians, periodontists, ophthalmologists and other specialist because decisions are usually made in house and overseen by the doctor. She explains, “being able to add value beyond the purchase of a promotional piece in regards to art development, intensive product knowledge and safety, providing showrooms for product interaction and the ability to creativity to implement employee, client and referral programs is a key benefit to our healthcare partners.”

 

 

 

Helping Local Elementary Students in Apex

 

Apex- August 2014

Mistakes happen and it’s what you do with mistakes that can become a positive. Occasionally there are printing errors in our industry that occur, leaving a product that looks perfect; except it’s not what you ordered. Promotional Partners knowing the challenges of some students to be able to purchase spirit wear items donated over $1,000 of products to the school’s PTA to allow kids that might not have the opportunity to wear their cougar pride enjoy some fun apparel.

 




 

Celebrating A Global Event in Apex NC

APEX NC, April 2014Promotional Partners, Inc. ( www.promotionalpartnersofcary.com) a certified HUB status ad specialty company owned by certified advertising specialist, Olivia Scott, CAS, joins
thousands of promotional products businesses around the country hosting special events, partnering with local businesses, and volunteering at and donating to neighborhood nonprofits and schools to celebrate Promotional Products Work! Week, sponsored by Promotional Products Association International, PPAI.

PPW! Week activities for Promotional Partners will include weekly specials on our face book account for Terrific Tuesdays. Educational data regarding consumer behavior and product decoration on our blog on Thoughtful Thursdays and on the 18th and 25th we will celebrate loyalty with Fantastic Fridays- drop into our showroom for a visit; select a free promotional piece to enjoy.

The $18.5 billion promotional products industry with its more than 33,741 businesses—97 percent of which are small businesses—and 498,853 professionals will work to create awareness for the value promotional products deliver to advertisers and marketers; as well as the positive impact promotional products businesses have on the U.S. economy, job creation and community enrichment.

“Our company is please to be among the top 5% of our industry for certification.  Being a HUB status provider for our corporate and government partners demonstrates an understanding of their core values, earning my certification within my industry demonstrates our commitment to excellence to our client base”, says Promotional Partners, Inc owner Olivia Scott, CAS.

Consumers love promotional products! PPAI research clearly demonstrates the power of the advertising medium as the most cost-effective way to reach a targeted audience in a tangible, long-lasting and memorable manner. In fact, 88 percent of people can recall the company and brand on their promotional product and 50 percent have a favorable impression of the advertiser, while 83 percent of people like promotional products and 47 percent keep them for more than a year. Additional information, www.promotionalpartnersofcary.com – via our education tab, blog and face book account.

Promotional Partners, Inc- incorporated May 2007; NC HUB Status since Dec 2007; mentoring interns since Sept 2008.

 

 

Sharing Secrets to Keeping Top Clients

Raleigh NC, March 2014 - Promotional Partners- an ad specialty business located in historic downtown Apex participates in popular series with readers of the regional paper- The News and Observer on the topic of client retention. What is Shop Talk? Shop Talk is a small business resource center, with news that affects ones bottom line, with practical advice and inspiring stories. The blog is maintained by the reporters and editors of the N&O business staff. Each Tuesday relevant topics to the local business community are discussed by experts- the business owners!

Ever heard folks say- work on the top 20% of your client base? Retention and growth among your top clients is a smart investment of your time rather than constantly prospecting for new relationships. What does it take to build strong relationships? Owner of Promotional Partners, Olivia Scott recently addressed the topic of client retention with Virginia Bridges of the News and Observer's on going business series- Shop Talk. Take a look at the article below:


Ask the experts: Keep top clients by treating them well - By Virginia Bridges
Raleigh 2014 News and Observer- Shop Talk


Being able to identify and market to target customers are often key ingredients to a small business’ formula for success and survival. However, retaining top clients is also an important part of the process. Those top clients often respect your time, value your ideas and are less likely to reduce services or products to a commodity transaction, said Olivia Scott, owner and president of Promotional Partners, an advertising company in Apex that focuses on brand strategies.

“They are working with you, so they’re going to grow as a result of your relationship,” Scott said.  Here are some strategies from Scott to engage and keep top customers:

•  Never stop learning. Take webinars, go to industry shows, read industry publications and earn certifications.
“The more you know, the better resource you will be for others,” Scott said.
•  Make connections and use those contacts to help your clients.
Connections with quality providers of services that are complementary or related to a client’s industry could result in helpful referrals or sources that they can turn to for help or advice.
• Sharing white papers and articles relevant to a client’s business shows that you care enough to help them.
• Invite top clients to be guests at business or education functions, or ask them to be a speaker at those events.
• Offer top customers additional services or discounts beyond the normal scope of business. The added perks can help create a strong, long-term partnership.
• Value your clients’ time by being prepared for meetings and staying on point. Pay attention to their body language and who is doing the talking during these meetings.
• Provide simple gifts that show you know their interests.

Offer something inexpensive such as a cup of their favorite coffee or a homemade dessert. Scott said she recently sent a fire hat and badge to a client who said they were busy putting out fires. “She loved it,” Scott said.

 

 

Sharing Expertise on the Benefits of Networking

Raleigh NC, February 2014The News and Observer is communicating with the business community, asking what questions are on the minds of business owners. The feature explores topics such as healthcare, insurance, balancing work with family and financing. These topics explore what’s on the minds of our local entrepreneurs by addressing questions and seeking answers to common business owner concerns.

The Feb 11, 2014 feature asks owners to share their thoughts related to the benefits of networking. One of the business owners highlighted was Olivia Scott of Promotional Partners“ Networking events provide me an opportunity to expand my connections, contribute expertise and resources to conversation, “ said Olivia Scott, owner and president of Promotional Partners, an ad specialty company in Apex that focuses on brand strategies. “By re-connecting or generating new contacts, I become a stronger resource of relevant information within our business community as well as being able to identify new leads for prospective clients.” To read the entire article or follow the News and Observer Shop Talk blog connect to this feature at:
http://www.newsobserver.com/2014/02/10/3598193/networking-events-yield-contacts.html

 

 

 

Supporting Local Programs for Families

December 2013- Apex

Apex Police Christmas with a Cop is a unique and fun way for local law enforcement to build positive relationships in the community the serve. The Apex Police host Christmas with a Cop to help children in the community and ensure they have a holiday that is memorable each year, but it also demonstrates the care of the community that lead any officers into service. Promotional Partners donated items that could be used to assist with family gifts. To learn more about how you can get involved with this organization please visit https://www.apexnc.org/804/Christmas-With-A-Cop

 

 

Value in Mentoring Wake County High School Students

Raleigh NC, November 2013 - Promotional Partners owner, Olivia Scott takes part as panelist with Wake County Public School System, who sponsored Networking 101; part of Career Development program for WCPSS. Over 400 area high school students took part in a November session of Great Xplorations to learn about networking from area professionals.

The panelist addressed the purpose of networking, the benefits of networking, how you use networking in your work, importance of a "power greeting" or "elevator speech", how you follow up professionally after a networking session and the benefits of social media such as Twitter and LinkedIn. Using their expertise to guide discussion in small groups, the panelist along with over 100 area professionals provided their time to model and shape discussion regarding networking in small 3 minutes speed networking groups composed of 3 area students with the adult mentor.

Students were able to see networking in action from the professionals that assisted, hear from the panel and engage in speed networking scenarios lead by business leaders. Panelist included Allison Wrenn, Cary Chamber of Commerce, Thomas M Colclough director of Raleigh EEOC, Kristy Daughtry for NC DOA and Olivia Scott, Promotional Partners. Promotional Partners Owner, Olivia Scott is part of growing trend of women in business offering expertise by serving in leadership capacities see Promotional Partners media tab to read more about their community engagement.

 

 

Promotional Partners Expands Sales Team

Apex NC, September 2013 - Promotional Partners expanded their sales team to add the talents and expertise of Jess MacNair as one of their promotional consultants. Her background with entertainments at the Walt Disney World Resort provides the customer service and brand knowledge that is essential to your business, team or organization. Jess comes with 5 years experience representing higher education institutions such as Salem College and Wake Tech. Owner Olivia Scott states, "We are excited to introduce Jess to our consultation team, where collaboration and brand identity are team priorities. "

 

 

 

Supporting Local Apex HS DECA Fundraiser

 

Apex NC 2013

As part of Promotional Partners ongoing commitment to community engagement their company was a donor for the Pretty in Pink DECA fundraiser.  DECA hosts a fundraiser for the Pretty in Pink Foundation to ensure that quality, life-saving medical treatment is available to breast cancer patients residing in North Carolina each year http://www.prettyinpinkfoundation.org/Fundraising.aspx Promotional Partners has been donating to this organization since 2013.  To learn more about how you can get involved with this organization please visit. http://www.prettyinpinkfoundation.org/index.aspx

 

Impact of Ad Specilaity Items: Changing Consumer Behavior

TREVOSE, PA - September 18, 2013 - The Advertising Specialty Institute® (ASI) today released groundbreaking global research proving promotional products deliver commanding advertiser recall among an average of 82% of recipients in every international city surveyed.

Promotional products remain a high-impact, cost-effective ad medium allowing even small companies to achieve as high an ROI as major corporations, according to ASI’s latest study. The comprehensive cost analysis provides buyers and sellers of logoed pens, caps, T-shirts and other branded items with powerful data to convince clients world-wide that ad specialties can increase sales and brand exposure.

Study results show promo products are consistently popular and persistent, with most people owning about 10 items they generally keep for six months, a far longer time period than any other form of advertising.

According to the study, about a half a penny, promo products have a lower cost per impression (CPI) in the U.S. than ads for prime-time TV, national magazines and newspapers, and a similar CPI to spot radio and Internet advertising, the ASI study finds.

Everyone in our industry can be proud of providing low-cost advertising that actually makes consumers feel good about advertisers,” The real beauty is that local businesses and big brands alike can easily spread the word about a company, club or non-profit through useful items people will show off again and again at home, work or out on the town. As ASI’s study shows, that’s the proven power of promotional products.” said Tim Andrews President and CEO of ASI (Advertising Specialty International)

Highlights of the 2013 global study include useful statistics:

• Products and Income: Consumers in Sydney, Rome and Canada all own more caps than those in the U.S., with those earning $100,000+ most likely to wear branded headwear.
• Cost Per Impression: Logoed bags used to tote things like groceries tie with writing instruments as having the lowest CPI of any promo item in the U.S.
• Ethnicity: 52% of Latino consumers own a logoed T-shirt, the most of any racial demographic.
• Age: Younger consumers (and Australians) are more likely to have branded desk accessories.
• Advertiser Recall: 95% of those owning logoed outerwear like fleeces can recall the advertiser’s name.
• Location: Of all of the metro areas surveyed, Phoenix residents boast the most logoed drinkware.
• Party Politics: Democrats report owning more drinkware than members of other political parties.
• Trends: 27% of Parisians own promotional USB drives vs. 11% of U.S. consumers.

Over a two-year period, researchers surveyed 7,145 consumers, in person and online, in 21 different metro areas in eight countries, from Los Angeles and Philadelphia to Paris, Montreal and Sydney, Australia, where ASI partnered with Pantheon Systems. In Berlin and Düsseldorf, ASI partnered with PSI, a member with Sourcing City of PromoAlliance, an international coalition that identifies best practices and market development benefiting the U.S., U.K. and European markets. The study’s demographics for U.S. consumers cover ethnicity, gender, age, income and political affiliation, since knowing the likely recipient of products is paramount for an advertiser.

ASI’s research studies are the most influential in the industry’s history, continuously cited throughout the B-to-B industry and across the advertising and marketing spectrum.



**About ASI
The Advertising Specialty Institute (ASI) is the largest media, marketing and education organization serving the promotional products industry, with a network of over 25,000 distributors and suppliers throughout North America.
 
Contact Promotional Partners for a complete summary of the survey and compelling facts for your next promotion. This posting was written and shared from ASI’s press releases.

7,000+ consumers in 21 cities across North America, Europe and Australia polled; Latest ASI study finds commanding advertiser recall among 82% of surveyed recipients

 

 

Promoting Economic Development

Apex NC, August 2013 -  Economic development is necessary for a vibrant and growing business community. Traditional champions of business development are our local chambers of commerce,  the heart of the business community, promoting best practices as well as "member to member" relationships to grow local business. Promotional Partners has been a member of the Apex Chamber of Commerce since 2008 and recently joined the Cary Chamber of Commerce in June 2013. In recent years there has been a push for supporting local business, as statistical studies demonstrate that small businesses are highly engaged in the fabric of their community.
 
Promotional Partners is active within their community supporting education, civic and community projects designed to increase the quality of life or in pursuit of life long learning. Owner Olivia Scott was interviewed recently by the town of Apex regarding the special connection of Apex businesses to the community. Panelist including Scott were prompted with the questions, "What makes the business climate in historic downtown Apex part of the secret that recently ranked Apex ninth in Money Magazine’s ranking of best places to live in the nation." 

In this link, http://www.youtube.com/watch?v=OstquBS9ODI  , Scott states that she found “ the unique blend of restaurants, retail and service businesses” a huge draw to why downtown Apex was their first choice for a business location as a local business owner she wanted to be “part of something unique” that reflected the “social conscious” of triangle families to seek out local businesses relationships for their goods and services.

 

 

Adopting PPAI Code of Conduct for Business Practices

Apex NC, June 2013- Promotional Partners joins the growing list of industry suppliers and distributors committed to high standards for our industry, adopting this code in June 2013. According to PPAI, Promotional Products Association International, the Code of Conduct was adopted as “a tangible presentation of what you are doing to meet the expectations of the end buyer for product safety, social and environmental assurances. It is a statement of principles. It is what a supplier would hand to a distributor and what a distributor would hand to an end buyer when an end buyer expresses those expectations.” 

The code itself reads:
Our Company believes we must not only meet the expectations of our customers and consumers, we must exceed those expectations. To that end, we have adopted standards for the safety, quality and integrity of our products and processes and we are committed to respecting the rights of individuals and protecting the environment. We are dedicated to complying with all applicable laws and to conduct business in an ethical and responsible manner.
Product Safety
We will comply with all applicable laws and regulations regarding safety of products we sell. We will meet applicable recognized voluntary industry standards for our products and processes.
No Abuse Of Labor
We will not use any form of forced labor, including indentured, prison, bonded or slave labor. We will not use physical or verbal harassment or abuse to discipline employees.
No Child Labor
We will not use child labor. We will comply with all minimum age provisions of applicable laws and regulations.
Freedom Of Association
We respect the rights of employees to associate or organize without fear of reprisal or interference. If employees are represented by an organization recognized under law, we respect the right to bargain collectively.
No Discrimination
We will not discriminate in hiring and employment practices on the basis of age, nationality, race, religion, social status, ethnic origin, gender or disability.
Hours And Wages
We will comply with all applicable wage, work hours, hiring, benefits, and overtime laws and regulations.
In the absence of law in a particular location relating to product safety, labor, employment, environment or working conditions, the spirit and intent of these policies shall be met.
Workplace Conditions
We will provide a safe, healthy and secure workplace. We will abide by all applicable laws and regulations for safety and health. Proper sanitation, lighting, ventilation and fire safety protection will be provided.
Environment
We abide by all applicable environmental laws and regulations. We will manage our environmental footprint to minimize the adverse impact on the environment. We will manage our energy, water and waste systems for maximum efficiency and minimal adverse impact on the environment.
Subcontractors And Sources
We require all businesses that support our business as subcontractors, manufacturers or sources of goods to comply with all of the same policies stated in our Commitment to Ethical and Responsible Conduct Policy. All subcontractors and suppliers are required to comply with all applicable and national laws.

We expect those businesses to develop and implement internal business procedures to ensure compliance with our policy.

 

 

Addressing How to Building A Powerful Brand Identity

Apex NC, June 2013 - Promotional Partners, Inc owner Olivia Scott CAS-certified advertising specialist, was interviewed recently by staff writer, Jennifer Vishnevsky BSAI writer for international trade publication Advantage Magazine an ASI- Advertising Specialty Institute publication. Vishnevsky’s article titled “Create A Powerful Brand Identity” features 4 distributors who provide their own insights and expertise for building strong brand identity.  Citing strong recognition of major brands icons such as Coca- Cola and Face book Vishnevsky probes for answers with her industry experts to the question of how to achieve a “powerhouse” brand. She probes distributors for their knowledge of brand development and promotional advertising to address the growth and awareness of a companies’ brand. The feedback from her panel of experts underscores the value of the brand relationship between the promotional providers, aka the distributor, to their client base to create successful marketing campaigns.

Scott speaks to the crafting of their 2012 re-branding efforts for Promotional Partners, Inc. as an indicator for how to overcome common challenges in selecting new logo designs. After completing year 5 of business it was time to provide a brand makeover for their own company. Scott shared strategies for how they developed a logo design adaptable to any product or campaign by capitalizing on their knowledge of imprinting while working with the constraints of a long company name. Besides changing their logo to a more contemporary design that offered flexibility, Promotional Partners launched their new website during the same period. By using a unique promotional direct mail package as an introduction to their new brand identity they were able to provide their own client base with a personal case study for brand introduction.

Brand education is a key distinguisher for Scott’s company. Through collaboration with clients, Scott conveys that properly applied, promotional products amplify one’s message. “It really helps when they (client) understand that their can be a reason and a purpose behind the products selected”. Scott also addresses the importance of developing new brand guides with the designer and a promotional consultant working as a team commenting that the promotional consultant is aware of brand imprint challenges that often a graphic designer can not foresee; presenting challenges for the clients in the future when they are ready to order products with their new branding”. She also encourages her own clients that are re-branding to consider the impact of their internal brand image; Scott notes “walking into a business that is rich with brand images on the walls, floors, conference room, employee apparel and personal desk spaces creates a solid reflection of that company to the visitor reinforcing their brand awareness.  So often I walk into a new business relationship and find that I could be sitting in any business office space because facility and employee branding has taken a back seat.” 

 

Increasing Reach with Brand Without Breaking the Bank

Cary- May 2013 -Promotional Partners President Olivia Scott, a board member with the Apex Chamber of Commerce was interviewed by staff writer Aliana Ramos for the Southwest Wake News in response to the May Apex Chamber Expo. When asked to respond to how companies are using branding more effectively in our current economic climate, Scott responds “What I’ve noticed is that my clients are starting to get creative,” she said. “Instead of having a separate budget for employee recognition and another for company branding, they are mixing it up (allowing their traditional marketing budgets to also incorporate employee recognition).” Companies used to buy awards to recognize good employees, she said. Now some of them are coming to Scott to buy duffel bags, hats, shirts and other items that feature their company logo as a way to say “thank you” to employees (while providing brand identity in the work week and their leisure time).” 

Peter Kylne, a Raleigh SCORE counselor with over 20 years of business management experience was quoted in the June 4 News  & Observer article “A Vendor Can Sink You Or Save You”  as saying, “Obviously pricing is important, but then you have got issues of delivery and availability if products, quality of product”. When asked to respond to Kylne's statement, Scott replied “Our industry promotes a rich environment of product education and trust in the purchase of safety compliant products for a distributor’s clients everyday. Distributors are able to access stock prior to orders, confirm shipping costs and delivery options prior to ordering as well as working out critical imprinting issues before receiving the printed pieces for distribution: achieving a place such as Promotional Partners, where were ideas get results”.

 

 

Thriving Internship Program

Apex NC, July 2013 - Since 2008 Promotional Partners has maintained a thriving intern program for local students. To date the company has had 13 interns working to complete a course of work associated with school such as Green Hope High School for academic credit or seeking out an hourly based intern program to fulfill a hand’s on learning objective.  Students at Apex High School apply to participate in a four year academy based on technology.

Owner of Promotional Partners, Olivia Scott has served Apex High School's Academy of Information Technology (AOIT) board since 2011. AOIT is affiliated with the National Academy Foundation (NAF). While the NAF Academy model inspires students and teachers to greater success, the Academies are bridges between corporate America and local communities. The NAF model works by bringing business people into the public schools and introducing youth to the world of business. Through the Academies, educators and business people are partners for investing in and developing America's youth.

 

 

Contributing Partner For Award Winning Apex High Program

Apex NC, July 2013 - In July Apex High School AOIT, Academy of Information Technology, program named best in Nation. http://lnkd.in/nickwi
As part of the intern program at Promotional Partners, students have the opportunity to learn about entrepreneurship, marketing and sales while building on soft skills necessary for communication within the office environment and with the clientele of the business. Interns find that they are also cultivating the confidence needed to become a contributing voice in the professional world, while still have the luxury of exploring how their talents might best be applied to their work situation. In July the Wake County Public School system capture the journey of this program, its impact on the students and the relationship of the businesses that participate in this informational video:

http://www.youtube.com/watch?feature=player_embedded&v=jn6EZJpX7HM&list=UUEXyH78eAd9JcCWmmI8GLzg

In the video, board member Olivia Scott is quoted as saying: “while strategically utilizing interns for assistance with daily operation is one of the biggest benefits to participation for a business”, she also notes that “each intern brings a different perspective and talents” in addition to ability to apply “tech in a way we were never taught” when she was in school. Interns often come away with a better understanding of how the skills they have been taught can apply in real world situations. Additionally they are acquiring a better understanding for how seemly small tasks often shape larger issues the company seeks to solve or develop when positioning their company’s benefits or services.

 

 Experts Say, Invest in a Showroom


Apex NC, May 2013 - In the May 2013 publication of PPAI’s PPB magazine, freelance writer Nathanael Green interviewed 7 distributors around the nation for feedback on the benefits of a showroom location for their clients. Promotional Partners was part of this panel of experts selected for the final article. Promotional Partners located in the heart of the downtown Apex historic district, their company offers accessibility and creativity for their showroom spaces. Packing a powerful punch at about 600 sq feet of showroom space, owner Olivia Scott stated that one of the most beneficial aspects for clients was brainstorming. “In an industry so often correlated with creativity and finding solutions to a customer’s marketing challenges, having your own room of products can help inspire you to pitch new ideas for your client’s programs.

Always eager to include student interns in the fabric of their business, Promotional Partners sought out Jake Pedersen, student at Apex High School, recently for their photos for the publication. Jake’s use of a fish eye lens provided a unique way to capture the entire wall within one of the showroom spaces. The article addresses for other distributors within the advertising specialty industry the advantages and challenges of maintaining a showroom space. If organizing thousands of products, updating them frequently, rotating stock of discontinued items and keeping the showroom clean seem like a lot of work, consider the gains. Olivia Scott, owner of Cary, North Carolina-based distributor Promotional Partners, keeps her showroom tidy for easy and quick access to items she needs at a moment's notice. Additionally, rather than spending the time to gather items for a trek to a customer, she saves time by not leaving her office. "I encourage meetings with brand-new clients here. Not only does it free up time in the day, but it starts the conversation about the different possibilities and reinforces the variety of products."

Green Reports that Promotional Partners' showroom isn't just useful to Scott's clients- she uses it to brainstorm. In an industry so often correlated with creativity and finding solutions to a customer's marketing challenges, having your own room of products can help inspire you to pitch new ideas for your customers' programs.

Green further inquired how to set up the floor plan. Promotional Partners, housed in an old hotel, likes to take advantage of the design of the building with an eclectic blend of unique decorations and displays the Scott often finds at estate and yard sales.

 Scott contributes to industry discussions because she believes part of being a member of an association means actively participating - helping to grow and sustain her industry.

 

 

Building Brands with Education Opportunities Directed To The Consumer

Apex NC, April 2013 - In the April 2013 international trade publication for PPB, Promotional Products Business, Promotional Partners owner Olivia Scott provided a valuable perspective as part of the panel selected to address the benefits of an end user show for clients. PPB staff sought input from industry professionals, such as Scott, that have successfully hosted and incorporated annual shows into their business model. Scott believes that growth in a competitive industry relies on her company's ability to demonstrate expertise to their client base. Partnering with experienced supplier representatives such as Karin Otterstrom of KO Marketing for tips on how to generate strategic solutions and advertising results for their clients transform her company into a trusted source for valuable education related to promotional advertising.

The panel was asked by PPB editors to respond to the question:  “We receive a lot of offers to participate in end-user shows. Since these are often expensive investments, what do other suppliers do to maximize their investment, and what do distributors do to take advantage of the opportunity?” Scott replied;   “We have been hosting an end-user show for the past four years with the same reps, more or less. We create marketing education and interacted with our clients. Our multi-line reps have been very accommodating to assist us in building our relationships with clients by supporting an end-user show with us. We want to make sure clients purchase from the suppliers that are represented at the show, so we offer incentives toward those suppliers for a fixed time after the show. We also try not to have too many duplicate lines—it gets folks confused. It takes a lot of work to get more than just the sightseers at the show. We appreciate the continuing to support our growing distributorship from our supplier representatives.”

 

 

Finding the Best Partners for Success

Apex NC, April 2013 - In the fast paced highly competitive market of advertising specialty companies seeking to perform ahead of the curve rather than adapting to change subscribe to industry publications such as PPB (Promotional Products Business), the flagship award winning publication of PPAI, generates relevant news on every topic necessary to educate the promotional products industry. Dedication to being a great resource to its members, PPAI searches for topics that will strengthen the way distributors and suppliers approach business. In the promotional world, relationships are the key differentiators that ultimately define and create an environment of success for a client.

In the April 2013 publication, PPB shares tips from indispensable industry guides, the multi-line representatives selected for 5 national regions representing 30,000 distributors. Each multi-line representative helps to promote various supplier lines to local distributors. As a result of being a consistent part of the distributor’s hectic schedule, these individuals are talking with distributor’s daily gaining valuable insight regarding daily challenges within the market.  Savvy suppliers are able to leverage this feedback to become more equipped to provide products, strategies, programs and tools that will benefit their distributors; impacting sales. The better the supplier and distributor relationship the better resources, knowledge and products for clients.

Promotional Partners promotes brand education to its clients via newsletters, case studies blogs and topic related flyers; however, the most hands on and fun application is when they provide client interaction opportunities with key suppliers. "Building relationships with key suppliers helps our clients be aware of trends, quality, safety, and other 'hit' buttons for product selection," says Promotional Partners owner, Olivia Scott.

One key relationship for Promotional Partners is with Karin Otterstrom of KO Marketing. Karin represents a number of lines in a sprawling territory that spans eight states and one U.S. territory, Karin Otterstrom embodies the adage, “If you want something done, give it to a busy person.”  Sixty-hour work weeks are the norm for Otterstrom, who travels some 40,000 miles a year and spends more days on the road than at home.

Nominator Olivia Scott, CAS, president/owner of Cary, North Carolina-based distributor firm Promotional Partners, is grateful to Otterstrom for her help when she first entered the industry. “Karin took time to get to know our company,” Scott says. “She was interested, engaged and invested in our progress. She has become a trusted source for information not only about her lines but other lines, too, and the industry as a whole. Karin is knowledgeable and accessible, and she goes to bat for us every time we need her help.”

Rewarding Relationships
Otterstrom says the best part about being a multi-line rep is the opportunity to build meaningful relationships in the industry. “People in this business are wonderful,” she says. “My customers and my suppliers are just great to work with. They have become more family and friends rather than strictly business. I think that’s a great way to work.”
Whether she’s working with a supplier to showcase a line or helping a distributor client with a presentation, Otterstrom knows the secret to success in this industry is truly caring about people.
“Suppliers want to see that I’m totally invested in helping them grow their business,” she says. “And distributors want to know that I’m a friend, that they can trust me and that I’m going to do whatever I say I’m going to do. My word is my bond. That’s important in this business.”

Scott appreciates Otterstrom’s dedication to her firm’s success. “Karin has gone on sales calls to top clients for an in-house mini-show, and she has helped us grow our end-user show,” Scott says. “Clients always say that she has good applications and case histories relevant to their industry. They say, ‘That rep really knows her stuff.’” Promotional Partners is dedicated to forging relationships that help their clients grow their business. 

 

 

International Celebration Comes to HIstoric Downtown Apex, NC

Apex NC, February 2013 - Promotional Partners is participating an international week of celebration to promote the effectiveness of promotional products as an advertising medium. Promotional Products WORK Week is lead by PPAI, Promotional Products Association International, who is the world’s largest and oldest international not-for-profit promotional products association. PPAI has a 109-year history of serving a membership that has grown to more than 10,600 corporate members; and advocating for the $17.7 billion promotional products industry with its more than 31,000 businesses and 432,000 professionals. More than 97 percent of the businesses in the promotional products industry are considered to be small businesses. In North Carolina there are 745 promotional products companies creating 5,598 industry jobs

As part of the week of celebration, Promotional Partners, Inc will be hosting an open house on Tuesday February 26th 2013 from 8:30-9:30 in Promotional Partners showroom suites.

During the open house attendees will receive their power pack which includes a summary of an extensive global study related to the effective use of promotional products in advertising, a press kit about the company, list of key promotional dates, useful brand information and of course some promotional products! How are promotional products effecting change? They are imprinted items that educate, recruit, highlight safety awareness, support worthy causes, and encourage healthy living and lifestyle choices. Promotional products recognize and reward employee achievements and inspire action. Promotional products are used to celebrate milestones, sign legislation and reinforce critical messages. Statistical data shows year after year that promotional products have a longer branding life, higher ROI and lower CPI that any of other form of advertising. Check out this link to learn more about the perception of consumers:
http://www.ppai.org/events/promotional-products-work-week/research-videos#.UR7aBxhZBg4.email

 

 

Rising Above Challenges Requires Strong Partnerships

Apex NC, February 2013 - Promotional Partners owner, Olivia Scott, was recently featured in an international publication Advantages Magazine. In the March publication editor Kathy Huston interviewed owner Olivia Scott for strategies other industry distributors would find beneficial for addressing sales challenges. Advantages is a trade publication for the ad specialty industry via ASI, Advertising Specialty Institute, dedicated to providing relevant education to ASI members that will grow their company. ASI is a membership organization with an over 50 year history of providing research, publications, marketing tools and connecting suppliers and distributors in the ad specialty industry. As part of a monthly feature Advantages seeks out stories for how the distributor relationship are helping clients solve problems with strong relationships. Promotional Partners story underscores the importance of strong supplier-distributor relationships to solve challenges; in this case challenges created from simple human error. Distributors within the ad specialty industry are challenged by internet sales, yet those transactions do not have the connection and accountability developed in business relationships, as Editor Kathy seeks to provide strategies to the membership to help grow their business.

 

 

Independent Business Over Big Box

Apex- Feburary 2013- Local Independent business are adapting to the marketplace, sharing space with larger “big box” choices. In the case of ad specialty advertising, Promotional Partners, Inc. offers benefits and services that are not associated with internet sales providers. In seeking to capture the pulse of the local business community the Apex Chamber of Commerce generates an annual member directory to connect local business with the host of resources offered by Apex Chamber members. The 2013 publication focuses on how local independent businesses are driving the economy in their own niche. Promotional Partners, an ad specialty business located in historic downtown Apex was featured in the publication. The dedication to community and the commitment to excellence in their industry have contributed to their growth. Owner Olivia Scott is Apex’s only certified advertising specialist (CAS) and when asked about her company she replied
“Our knowledgeable and experienced marketing team helps focus client objectives on strategic product selections that showcase their message effectively, which leverages their brand to a specific target audience”. 

Apex is the third largest municipality in the triangle. A vibrant business community is essential to a strong economy. When asked about the importance of relationships and the role of small business in Apex, Immediate Past President of the Apex Chamber Jeff Hastings had these remarks,

“In a small town like Apex, small businesses are at the heart of the community. Through involvement with the Chamber and other organizations, Hastings Farm Supply has been able to spread the word throughout the community about our business. We appreciate companies like Promotional Partners that help in our efforts to assist local companies and non-profits alike. One such non-profit relies on Hastings Farm Supply to supply shirts for a fundraiser. Without the support of Olivia and Promotional Partners, we would be unable to guarantee an on time delivery of a much needed product. We are also able to offer farm and pet supplies with the value added service of knowledge and experience. This helps keep our dollars local while offering a pleasant local shopping experience. “
 

 

Local Woman Owned Business Achieves Premier Industry Certification

Apex NC, October 1, 2012Olivia Scott, of Promotional Partners, Apex NC, earned the certification of Certified Advertising Specialist administered by Promotional Products Association International (PPAI; ppai.org), not-for-profit association for more than 10,000 members of the $16.5 billion promotional products industry.
 
Only 5% of promotional consultants hold this certification.

The Certified Advertising Specialist (CAS) is one of 3 premier certifications offered within the promotional products industry's professional designations. Individuals with a PPAI certification are seen as industry leaders—those who have attained a higher standard of professional competence, knowledge and experience. PPAI industry certification is acquired through a combination of: required certification classes, demonstrated years of employment in the industry, education, industry contributions and a successful demonstration of expertise. Certification is maintained through continuing education to ensure current knowledge and leading-edge professional skills.

The Certified Advertising Specialist (CAS) certification requires 75 hours from a structured industry approved curriculum, three years of experience in the promotional products industry and a passing score on the CAS certification exam. The rigorous curriculum required includes an overview of the promotional products industry, promotional programs, best practices/supplier-distributor relations, advertising and marketing overview, product safety basics and business ethics. Upon completion of the core curriculum, individuals then have the opportunity to structure their own course schedules to deliver the greatest relevance and value for their careers.

The promotional products medium is an essential element in the marketing communications mix. A “branded” tangible product turns an ordinary message into a marketing experience an audience can see, touch, hear, smell and even taste. Promotional products are one of the most efficient and effective media buys with the advertising industry.
 
About PPAI Since 1903, Promotional Products Association International, a not-for-profit, has been the standard setting international trade association for the promotional products industry. PPAI offers education, tradeshows, business products and services, mentoring, technology and legislative support to its members. Today, PPAI serves more than 10,000 global member companies who lead the $16.5 billion dollar industry.

 


Refreshing Branding With 5 Year Benchmark 

Apex NC, May 2012 - as part of a month long celebration of achieving the end of our 5th year in business, Promotional Partners updated their company logo and tagline to reflect a more contemporary image. Incorporating the fun mascot “Speedy”, an animated paintbrush in motion, brought to launching the creativity our company offered as a new distributor in the marketplace, company stakeholders decided it was time for “Speedy to grow up”.

VP of Operations, Keith Scott said, “Our new logo is a visual that has a modern twist on the versatility and inspiration held in a paint palette. Our tagline speaks to the collaboration and trust our clients develop with our staff.” Speedy fan’s will appreciate that while our logo has adapted, Speedy will remain part of fun side of promotions in various marketing campaigns that require some personality. 

The new tagline, “A place where ideas get results” reflects the collaborative marketing partnership found at this company. Initially beginning as an ad specialty provider in 2007, Promotional Partners quickly emerged in their industry as company able to infuse marketing strategies into the knowledge and resources necessary to create effective promotional campaigns for their diverse client base; which includes over 26 industries including start up business as well as fortune 500 companies.

 

 

Milestone Date Reached


Apex NC, May 2012Promotional Partners, Inc. an ad specialty branding company known as a local source for creativity, knowledge and expertise in their industry celebrates a benchmark date of completing its fifth year in business in May. This rapidly growing company was first incorporated in May of 2007. Known for brand education, Promotional Partners has eleven unique services designed to assist clients in growing revenues and provides certifications and memberships that keep clients compliant and successful in their marketplace.

Promotional Partners is a member two distinguished international ad specialty groups PPAI (Promotional Products Association International) and ASI (Advertising Specialty Institute). Locally their company is an active member of their local business community, serving on numerous non-profit boards, participating in charity sponsorships and supporting local youth as a mentor with their intern program which started in September 2008.

 

 

Annual Apex Chamber of Commerce Golf Tournament- Apex NC

Apex Chamber of Commerce Golf Tournament derives business comminatory and necessary fundraising efforts for business education events from their annual tournament. Proceeds from the event have also benefited location chamber members such as the Kraft YMCA in 2012.  Promotional Partners donated to this event in 2010, 2011 and 2012.

Triangle Flight of Honor - Honoring World War II Veterans

Promotional Partners is honored to be able to assist with the Triangle Flight of Honor – Honoring World War II Veterans donating back profits from products to commemorate veteran visits to the memorial.  Caps, lapel pins and tee shirts were used to identify the veterans and their guardian on each trip and 100% of funds raised or donated helped to keep veterans in our area attending. This organization hosts Honoring World War II Veterans to honor America’s veterans for all their sacrifices each year by flying the veterans to DC to view memorials that most of them have never seen.  Promotional Partners has been donated to this organization in both 2010 and 2011.  To learn more please visit.  https://www.honorflight.org/

 

 

Giving Back to Teen Trio with Tremendous Goals

Peak City Gala of Hope –Apex NC

Jimmy V Foundation Fundraiser- 2012

As a part of Promotional Partners ongoing commitment to community engagement, their company was a sponsor for Apex High School DECA project, Peak City Gala of Hope providing a keep sake item for guests to save from the event.  The Peak City Gala of Hope was developed by three local teens at Apex High School in response to a club project and their personal connection to cancer. These amazing teens raised money for the Jimmy V Foundation, over 30K, with an inspiring story of commitment and determination. Featured here in Cary Magazine  http://www.carymagazine.com/social-scene/peak-city-gala-hope. 

 

 

 

Order Processing Coordinator Named

Apex NC, January 2012 -  Promotional Partners, Inc. announces the promotion of Miranda Kahlhoefer internally to Order Processing Coordinator. Miranda has been with Promotional Partners since 2008, initially providing customer service and internal support services to the organization. Since 2008 her role has grown to include order management and processing as well as art development for our clients.  VP of Operations, Keith Scott, states, “Miranda is a tremendous asset to Promotional Partners and we are thrilled to have her on our Promotional Partners team.”

 

Apex Promotional Partners Expands Sales Team

May 2009- Apex NC - Royal Soward, R&S Marketing joined the Promotional Partners team in May of 2009, bringing over twenty years of sales and marketing experience to the team. Royal’s longevity in agriculture, oil, contracting and other industries have provided him a broad spectrum of experience to round out the Promotional Partners team. 

 

Local Woman Owned Company Achieves HUB status

Cary, NC, December 2007 -  Promotional Partners, a local ad specialty company receives HUB status, via North Carolina’s Historically Underutilized Business Program. To be considered for certification a company must fit criteria of fifty-one percent of the business is owned by, and the day-to-day management and daily business operations are controlled by, one of the following:
•    Black, Hispanic, Asian-American, American Indian, Female or a Socially and Economically Disadvantaged person, or
•    Disabled-Owned or a Disabled Business Enterprise.
The HUB office was established to:
•    Increase the amount of goods and services acquired by state agencies from businesses owned and controlled by HUB firms;
•    Work towards eliminating barriers that reduce the participation of HUB firms in the marketplace, and in state government procurement and contracting;
•    Encourage purchasing officers and capital project coordinators within the state agencies, departments, universities and community colleges to identify and utilize HUB vendors, contractors and service providers;
•    Educate HUB firms on “How To Do Business” with the State of North Carolina;
•    Provide resources for HUB firms.
•    Sponsor seminars and conduct training workshops that assist HUB vendors become an active participant in state contracting opportunities.
Direct benefits of this certification for clients of Promotional Partners include being approved on e-procurement as HUB Status Company, offering corporations and government agencies seeking core goals for partnering with HUB status companies a local source.

 

 

 

A few of the clients we have assisted:

ABC              Apex Fire Department              Apex Police Department              Autopark Honda              Bell Howell              Boy Scout             Carolina Parent        Clark Pavement Marketing, Inc.         GFI             CW22             CW Richmond        CW Valley           GFI             Dominos             Eaton             EDD            Fuquay-Varina              Gibbs Soell              GFI             Holly Springs             GFI             Hill-Rom               GFI             Kay Yow          Leith              Leith Nissan              Leith Volkswagon of Cary              Logic Now           Madern              Maple View                Max by Logic Now              McClure Orthodontics              GFI             Mobile Reach             MS              NCAg                 NcState              Neonova              Nissan              NO            NSCU              NU Image              Prime Mortgage             Relias            Ripple Effect             Royal Oak Dental              Rx Medic              GFI             Sibson Consulting                         TFOH              Town of Apex              Town of Cary              TWR              Volkswagon              Wake Tech              WCPSS              YMCA